Turning industrial heat assets into grid flexibility

The business case for heat electrification doesn't add up. Yet.

Industrial operators across Europe are considering electric boilers, heat pumps and heat batteries. The technology works, the regulatory pressure is mounting. But the margin between electric and gas is too thin to justify the investment.

That's because the picture is bigger. Electric heat assets can do something gas burners never could: participate in electricity markets. Flex revenue, market optimisation and congestion services turn electrification from a marginal cost saving into a genuine business case.

The missing piece is the infrastructure to actually access those markets. That's what Cappa Energy is building.

Here's how

What changes with flex

Many conversations about heat electrification focus on one number: the cost of electric heat versus gas. When that gap is slim, the investment stalls.

But here's the thing: electric heat assets are inherently flexible. A heat battery can shift its charging window. A heat pump can ramp up or down. That flexibility has value on electricity markets, from intraday trading to balancing services to congestion management. For many industrial sites, this revenue stream is what closes the electrification business case.

Accessing these markets requires specialised infrastructure: real-time data from the site, integration with BSPs and coordination with the industrial process. Industrial operators aren't set up for this. Equipment manufacturers aren't either. And trading parties don't want to deal with the site-level complexity.

Cappa Energy is building the coordination layer that connects these worlds: industrial sites, their equipment, and the electricity markets where flexibility is traded.

I am a… Equipment manufacturerTrading partyIndustrial operator

For equipment manufacturers

You've probably had this conversation many times: your customer sees the potential of heat electrification, but the business case on efficiency alone doesn't close the deal. You need something that strengthens the investment story beyond cost savings.

Flex revenue changes that conversation. When a heat battery or heat pump can earn money on flex and congestion markets, the payback period shortens and the CapEx decision gets easier. But your customers can't access those markets on their own, and it's not your core business to set that up for them.

That's the gap Cappa Energy fills. We bring the market access and operational infrastructure, you bring the equipment and the customer relationship. The flex revenue becomes part of the business case before your customer signs, not a vague promise for after installation.

For trading parties

You're looking for high-quality assets to add to your flex pool. Industrial heat assets like heat batteries, large heat pumps and electric boilers have the characteristics you want: high rated power, significant energy capacity and predictable availability.

But integrating with industrial sites is typically slow and messy. Every site is different, the data isn't standardised, process constraints aren't documented, and you end up spending months on onboarding before a single megawatt is activated.

Cappa Energy takes on that site-level complexity. Our approach: a standardised interface with solid asset forecasts, real-time measurements and a simple, reliable way to send setpoints. So you can onboard industrial heat assets without the usual integration overhead.

For industrial operators

You're planning the move from gas to electric heat. The operational case makes sense. Electric systems are cleaner, more controllable, and increasingly cost-competitive. But the CapEx is significant and the payback period feels long.

Here's what changes when your heat assets participate in electricity markets: they generate revenue. Your heat pump or heat battery can earn money through balancing services, intraday optimisation and congestion management, all on top of delivering heat to your process.

Cappa Energy's job is to make that happen without adding operational complexity to your plate. We handle market access and dispatch optimisation, always within the boundaries of your process. Heat delivery comes first.

Let's talk

We're in active conversation with heat equipment manufacturers, industrial operators, and trading parties across Europe. Whether you're navigating the business case for electrification, looking for flex-ready industrial assets, or just thinking about where this market is going: we'd love to hear from you.

Tell us about your situation

Who we are

We built and operated energy management systems: coordinating distributed assets behind the meter, integrating with trading platforms, and dealing with the real-world complexity of making flexibility work. Between us, we've spent years in the trenches of balancing markets, asset pooling and on-site energy optimisation.

Now we're applying that to industrial heat. We know electricity markets deeply. We're learning heat, fast — through conversations with manufacturers, industrial operators, and everyone in between.

Vincent Jacobs

Vincent Jacobs

CEO & Cofounder

Bouke Krom

Bouke Krom

CTO & Cofounder